Marketing Management
With the Marketing Management degree at NHL Stenden you’ll be confident in both online and offline channels of communication. You obtain the skills to investigate markets and understand consumers so as to become the new generation of digital marketers with an international mindset.
During the programme, you’ll learn how to use online and offline marketing campaigns effectively. You’ll explore what motivates people from different cultures and backgrounds to buy a particular product or service. This means looking at how you can reach customers, connect with them and win their brand loyalty.
As this degree is a management course, you’ll also develop the skills needed to be a manager. These skills are integrated into the programme and developed through the practical assignments you do as well as during your internship.
With our Marketing Management degree you get to explore the dynamic field of digital marketing. You develop your understanding of markets and consumers to become part of a new generation of digital marketers with an international mindset.
Specialisations
In your third year of Marketing Management, you get to specialise by taking a number of minors.
- International Branding(Leeuwarden, the Netherlands). You evaluate the brand identity and brand performance of a brand and develop or improve a consistent brand strategy that takes developments in society, (retail) trends, competition and consumers into account.
- Entrepreneurship(Leeuwarden, the Netherlands). With this minor focusing on developing your own passion and talent, you get to work on your own business idea, delving into the marketing and financial aspects of running a company, possibly culminating in you setting up your own business.
- Innovated Business without borders (Emmen, the Netherlands) This minor deals with themes such as entrepreneurship & and innovative business models, the German-Dutch border region, Europe, European structural funds, Germany-Netherlands (comparison and cooperation), startups, circular economy, circular earning models. Besides regular lessons incl. guest lectures from the business world, the students also conduct their own research into cross-border and/or regional economic issues. They are supervised by three lecturers and researchers from the International Entrepreneurship Lectorate.
- Integrated Digital Marketing(Bangkok, Thailand). Offering a combination of creative and technical skills development, this minor gives you an understanding of digital marketing strategy and how you can build the online presence of a brand and manage digital platforms to sell products.
- Meaningful Media Expedition (Leeuwarden, the Netherlands). Giving you the skills to develop meaningful media. Working in interdisciplinary teams, you draw on and combine different forms of communication, events and experiences to create new concepts.
- Digital Entrepreneurship(Bangkok, Thailand). This minor provides a creative and structured approach for turning your business idea into a tangible product. You work with an array of digital marketing tools that will support your business’s growth.
- Wypis ocen – jeśli wciąż się uczysz i dlatego nie masz jeszcze świadectwa ukończenia szkoły średniej, bardzo ważne jest załączenie wypisu. Szczegółowe informacje na temat sposobu wypełniania tego dokumentu oraz termin jego przesłania znajdziesz tutaj.
- Świadectwo dojrzałości i świadectwo ukończenia szkoły średniej – w przypadku ukończenia szkoły średniej nie potrzebujesz wypisów ocen – wystarczy, że do formularza aplikacyjnego załączysz Świadectwo dojrzałości wraz ze świadectwem ukończenia liceum/technikum.
Przed aplikacją sprawdź wymagania bezpośrednio na stronie uczelni. W przypadku problemów ze znalezieniem szczegółowych, aktualnych wymagań, skontaktuj się z konsultantami Kastu.
Spełnienie wymagań w zakresie języka angielskiego można udokumentować w jeden z następujących sposobów:
- IELTS - 6.0 (zalecane jest nie mniej niż 5.0 z każdej z części)
- TOEFL – 80
Careers open to you after graduation include:
- Content manager: ensures an organisation is visible on different digital platforms with the right content, and write convincing copy
- International Account Manager: represents an organisation globally, liaising with both current and future clients
- Online marketer: you implement the online marketing plan and attract and retain customers
- Marketing manager: determines the company’s marketing strategy and positioning, often in conjunction with other departments, and advises company management on new markets and products, developing online and offline marketing strategies to suit
- Product manager: serves as a liaison between customers, suppliers and internal departments and focuses on the development, manufacture and marketing of a product, ensuring it is effectively positioned for the long-term
- Market researcher: explores products, trends, markets, image and customer satisfaction and analyses data to provide answers
