International Communication Management
Climate change, migration, poverty, obesity. We face many global challenges, all of which require governments, organisations and citizens to collaborate and find solutions. Yet trust in business and political leaders is at an all-time low. Open, transparent and inclusive communication connects people and builds trust between an organisation and its stakeholders. The International Communication Management (ICM) programme is built on the concept of ‘sustainable communication’, using communication to create a better world. Get ready to join a new generation of communication professionals armed with strong critical and creative thinking skills, a global perspective and a strong international network.
How do brands like Patagonia and Toms capture the imagination of consumers? Why has Unilever impressed investors with its belief that ‘sustainable business’ is good for business? On ICM you’ll learn how a sustainable communicator can have a positive influence on creating a better world. You’ll learn how to become a marketing communications specialist who can strengthen relationships with consumers, a PR professional who can win back the trust of stakeholders with action rather than words, or a leader who inspires employees to act with integrity. You’ll learn about various communication disciplines, applied research and creative and critical thinking. The group projects that you complete in the first two years will test your ability to advise real companies on their communication strategy. An optional exchange, a five month internationally orientated internship, and a thesis finalise your development as a communications expert ready for the global workplace.
A lot of ICM students enter the workforce with some form of specialisation. This is what minors are all about - giving your ICM degree an edge. The list of minor options on ICM is endless. You might want to learn more about media relations and journalism, because you want to become a journalist, or you’d like to know how to handle questions from the press as a public relations officer. And what about a minor called Entrepreneurship and Innovation, which might help you approach communication issues from an alternative perspective? Other minors include Sustainability in Business, Crisis communication and Cross-Cultural Communication. Over half of ICM students go abroad in the year two to follow two minors at one of our partner universities in countries like Japan, UK, Korea or USA.
- Wypis ocen – jeśli wciąż się uczysz i dlatego nie masz jeszcze świadectwa ukończenia szkoły średniej, bardzo ważne jest załączenie wypisu. Szczegółowe informacje na temat sposobu wypełniania tego dokumentu oraz termin jego przesłania znajdziesz tutaj.
- Specjalny wypis ocen - na tą uczelnię wymagany jest dodatkowy wypis. Aby uzyskać wypis skontaktuj się z nami.
- Świadectwo dojrzałości – w przypadku ukończenia szkoły średniej nie potrzebujesz wypisu ocen – wystarczy, że do formularza aplikacyjnego załączysz Świadectwo dojrzałości wraz ze świadectwem ukończenia liceum (bądź technikum).
Przed aplikacją sprawdź wymagania bezpośrednio na stronie uczelni. W przypadku problemów ze znalezieniem szczegółowych, aktualnych wymagań, skontaktuj się z konsultantami Kastu.
Spełnienie wymagań w zakresie języka angielskiego można udokumentować w następujący sposób:
- IELTS - 6.0
- TOEFL – 80
The international nature of ICM means you can take your communications career anywhere in the world. Careers range from community management and event organising, to PR and marketing. You may find yourself working for a government agency or a NGO, creating campaigns to raise awareness of social issues, or at a start-up, SME or multinational running digital channels. The world is your oyster. One of our graduates is working for the Netherlands-African business council connecting businesses from both countries and opening doors. This could be you.
What will you become
- Online community manager
- Public relations officer
- Marketing communication coordinator
- Project manager
- Communication manager
- Event coordinator
- Content marketer
- Internal communication advisor
- Branding specialist
- Social media manager
- Account manager
- Digital marketer
- Employer branding advisor
Continue studying
There’s no need to stop your studies after graduation. You can choose a masters in Marketing Management and PR or International Business and Sustainability to delve deeper and make a positive difference in industry. For those with a couple of years’ work experience, The Hague Graduate School offers a Masters in International Communication Management to give you more of the tools you need. There are also plenty of global choices. Make your mark on a masters in Corporate Communication at the IE School of Communication in Madrid, International Journalism at Cardiff University, or Strategic Communications at Columbia University. Note that some Dutch universities require you to follow a pre-master’s course after graduating from THUAS.
