International Marketing Management
Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision-making is increasing. Data-based strategic decision-making and marketing analytics represent the key competences of today's marketing managers.
In this Master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world.
The curriculum of this Master's programme covers a wide spectrum of elements supporting the corporate learning experience. For example, courses incorporating field-based experiential learning typically promote company input and involvement, reflectivity, active engagement, the development of problem-solving, information-gathering and analytical skills, oral presentation skills and company feedback. About 80% of the programme's master's theses are based on real-life business problems.
Double degree
The programme also offers a possibility for double degree studies. Students admitted to the double degree programme receive a degree certificate from two universities after they have fulfilled the degree requirements of both universities.
The programme's double degree partner universities are the following:
Na studia magisterskie mogą kandydować wszyscy, którzy ukończyli studia licencjackie lub inżynierskie (studia I stopnia), studia magisterskie lub studiują na ostatnim roku studiów I-stopnia. Studia, które planujesz powinny mieć zbliżony profil do tych obecnych lub ukończonych, ponieważ w procesie rekrutacji kluczowa jest ich zgodność programowa.
- Wykaz punktów ECTS – osoby, które są jeszcze w trakcie studiów, muszą załączyć wypis punktów ECTS, w którym będzie wykazane, jakie przedmioty były realizowane na studiach oraz ile punktów za nie otrzymano.
- Dyplom ukończenia studiów licencjackich lub inżynierskich – jeśli jesteś absolwentem wyższej uczelni, nie potrzebujesz wypisu, wystarczy załączyć dyplom ukończenia studiów wraz z suplementem (w języku angielskim lub oryginał z tłumaczeniem)
You must complete one of the following degrees:
- Bachelor of Science in Economics and/or Business Administration. Completed in a University with a minimum of 80 ECTS credits of studies in Business Administration to be included in the degree.
- Bachelor of Business Administration. Completed in a University of Applied Sciences with a minimum of 80 ECTS credits of studies in Business Administration to be included in the degree.
- Bachelor's Degree in a field other than Business Administration. Completed in a University with a minimum of 24 ECTS credits of studies completed in Business Administration required. GMAT Exam or GRE General Test with minimum required score/s required.
AND you must have completed
- a minimum of 24 ECTS credits of studies in Marketing, International Marketing or International Business
- A motivation letter is required when applying for this program. In the letter, it is necessary to write about your international experience.
- Applicants that meet educational background requirements are invited to an interview.
