International Graphic and Digital Media
The International Graphic and Digital Media course will teach you about visual branding. You will create logos, images, videos, apps and other marketing tools tailored to an organisation's brand strategy. In an all-English programme, you will work with students from different countries and cultures.
What is visual branding?
Visual branding uses logos, typography, colour, design, and images to communicate and reinforce a company's brand identity. It is a crucial part of a company's overall brand strategy. How you portray a brand significantly impacts how your customers think about your brand. Therefore, it has to align with the brand values you want to convey. We teach you the fundamental principles of brand identity and brand strategy to ensure you become an expert at visual branding.
Learn graphic design
Most of your time will go into graphic design, colour selection, mood boards and typography. So you will create the visual elements needed to showcase your brand identity. You will learn to work with Adobe Photoshop, Illustrator, Indesign and other alternative design software packages to create captivating visuals. You'll get a good eye for beautiful design so that you can develop and review stylish corporate identities and marketing materials. You'll also study the impact of new technologies on branding.
Learn to deal with intercultural differences
You will join an international class to learn and work with fellow students from different countries. We will help you build a solid global network by connecting you with fellow international students, companies, entrepreneurs and alums. Moreover, you will work on skills in project management, team leadership and communication, which are essential in visual branding.
- Wypis ocen – jeśli wciąż się uczysz i dlatego nie masz jeszcze świadectwa ukończenia szkoły średniej, bardzo ważne jest załączenie wypisu. Szczegółowe informacje na temat sposobu wypełniania tego dokumentu znajdziesz tutaj.
- Świadectwo dojrzałości – w przypadku ukończenia szkoły średniej nie potrzebujesz wypisu ocen – wystarczy, że do formularza aplikacyjnego załączysz Świadectwo dojrzałości wraz ze świadectwem ukończenia liceum (bądź technikum).
Spełnienie wymagań w zakresie języka angielskiego można udokumentować w jeden z następujących sposobów:
- IELTS Academic - 6.5
- TOEFL - 79 (kod instytucji: C070)
- Duolingo - 110
With a degree in Graphic and Digital Media, you can enter the world of visual branding in (international) companies, organisations and advertising agencies. Lots of vacancies await you:
- Brand Strategist/Consultant: work with clients to develop and implement visual brand strategies.
- Graphic Designer: create visual designs, including logos, packaging and marketing materials, that effectively communicate the brand to the target audience.
- Junior Art Director: direct advertising campaigns, product packaging and other marketing materials on the visual aspect.
- UX/UI Designer: design user interfaces and user experiences for websites and mobile apps with visually appealing and intuitive designs that fit the brand.
- Marketing Manager: execute marketing campaigns that incorporate visual brand elements to convey the brand message to the target audience.
- Brand Manager: oversee the overall brand strategy and ensure that all visual brand elements are consistent and effective in communicating the brand message.
- Junior Creative Director: oversee a company's creative direction, including visual branding. Ensure that all creative projects align with the brand's overall strategy.
