This programme will equip you as a young professional with the skills and competencies to tackle complex challenges and opportunities that tourism destinations are facing. You will become familiar with various perspectives from different stakeholders, such as tourists, locals, businesses, governments and NGOs. You will also apply your learning in practice and conduct field research at four different locations around the world, experiencing the diversity and cross-cultural dynamics of tourism firsthand.
It is expected that a shift of power will take place from the tour operators in the areas of origin towards the suppliers of tourism products and services at the destination. This requires knowledge and expertise, which is closely interwoven with the destination areas themselves. The Master Tourism Destination Management is designed to contribute to this, focusing on practice, perspectives and policies of tourism management at destinations.
Study at four locations in the world
This programme offers you the opportunity to study at four different locations in the world. This way you will get many intercultural experiences and in-depth knowledge of tourism destinations. Each destination finds itself in a different stage of development. You will carry out research at three different destinations in Australia and South-East Asia. In previous years destinations were: Indonesia, Singapore, Australia, Myanmar, Cambodia, Vietnam, Thailand, Sri Lanka and Fiji.
Na studia magisterskie mogą kandydować wszyscy, którzy ukończyli studia licencjackie lub inżynierskie (studia I stopnia), studia magisterskie lub studiują na ostatnim roku studiów I-stopnia. Studia, które planujesz powinny mieć zbliżony profil do tych obecnych lub ukończonych, ponieważ w procesie rekrutacji kluczowa jest ich zgodność programowa.
Spełnienie wymagań w zakresie języka angielskiego można udokumentować w następujący sposób (Wynik, który musisz uzyskać z testu językowego aplikując na wybrany kierunek studiów znajdziesz w wymaganiach rekrutacyjnych danego programu):
Bachelor’s students with such a BBA degree are directly eligible if they meet the following criteria:
knowledge (bachelor’s level) of tourism planning and development
knowledge (bachelor’s level) of cross-cultural studies
academic skills at bachelor’s level (e.g. methods and researching techniques)
Additional criteria
Other degrees may also be considered in case of excellent academic achievements. However, additional criteria will be applied in selecting these students:
clear affinity with international tourism
strong analytical skills
a multidisciplinary orientation
Eligible candidates will be invited for an interview. Writing an essay is part of the selection procedure.
Graduates of the Master Tourism Destination Management qualify for:
International policy and advisory positions
international advisory functions related to feasibility analysis of investment projects, business strategy and market penetration or development
public strategic functions in the field of development and management of (tourism) destination areas
advisory and management functions in the field of visitor management in urban areas, theme parks and nature reserves
strategic advisory functions
International management positions
international (growth related) management functions in internationally operating businesses (like service companies, hotel chains, tour operators, airlines)
international marketing management functions, with destination management organisations or (tourism) marketing consultancy agencies
international consultancy positions, either project-based or permanently in commercial consulting or international development organisations
Research positions
research functions in the area of international (new) market development, market segmentation or market potential analysis
research functions with branch organisations such as WTO, PATA, Tourism
external advisory functions in the area of international corporate, financial and organisational development for small and medium-sized companies
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