Digital Concept Development
The programme is a top-up degree for AP degrees in Multimedia Design and Communication, Marketing Management, Design Technology and Business and Computer Science. It has been developed in cooperation with advertising agencies, web agencies and e-commerce companies. The programme takes 1½ years – and is the direct route to higher education and even more job opportunities.
Get strategic and practical knowledge about digital concepts
With a Bachelor's degree in Digital Concept Development you will be qualified to develop digital concepts that support the company's activities on digital platforms. You will be well equipped to carry out strategic considerations, plan tactical guidelines and develop practical solutions which focus on communication and user experience.
You'll get to work with the subject through dialogue-based teaching, project-orientated group work and individual assignments. We prioritise having continuous cooperation with relevant companies and organisations who contribute with concrete cases, experience and knowledge.
Do you want to be a web designer or social media manager?
You will get competencies within digital commerce, digital marketing, digital design and digital communication. You will get knowledge and tools that qualify you for a job within the strategic and practical concept development of online services, digital commerce solutions and digital marketing.
You will be qualified to work in companies where the running, development and further development of digital commerce, digital communication and design concepts and interactive digital solutions are all in focus. You can be employed, for example, as an digital commerce manager, online marketing consultant, concept developer of digital solutions or a web designer.
In order to be admitted into this degree programme, you must have completed one of the following programmes:
- AP Degree in Computer Science
- AP Degree in Design, Technology and Business
- AP Degree in entrepreneurship and design
- AP Degree in Multimedia Design
- AP Degree in Marketing Management
- AP Degree in Service Hospitality and Tourisme Management *
* If you have graduated from the Service Hospitality and Tourism Management programme, you can apply for admission at Business Academy Aarhus without any additional supplements.
If you are applying without a qualifying Danish AP degree – but have a comparable educational degree – we will evaluate your actual competencies and motivation.
By studying Digital Concept Development, you will be able to create future user experiences on the web or other digital platforms.
You will typically find jobs within:
- Web and design agencies: these could be agencies with e-commerce as a speciality or agencies who are more broadly based within the field of digital communication, concept design or digital marketing.
- Advertising agencies with a digital profile
- Companies or organisations with digital marketing functions: these could be all companies that have an internal digital marketing and communication function or companies who want to develop their digital profile.
- E-commerce solutions: these could be companies that only work within e-commerce or companies who also have traditional sales.
Your job may for example be:
- a digital designer
- a project manager or project assistant
- a UX designer/consultant
- a social media coordinator
- an SEO & analytics consultant
- a digital content coordinator
- a front end developer
